As an editor at Who What Wear, I typically spend a lot of time looking at new-in products. So every month, I update this story with the pieces that have caught my eye and that really stand out. This spring collections are slowly starting to arrive in new-in sections, and this spring more than ever, I’m leaning towards classic, quality pieces that feel really elevated and special, but that you can wear for more low-key plans.
As several warehouses and stores shuttered over the past 12 months, the fashion industry faces huge challenges and strains that pose an inevitable threat to businesses. Many of us won’t be shopping in the same way this spring, but even a like on Instagram or a message of support can provide a boost for these brands. I certainly don’t want anyone to feel like they have to buy more right now in a time of such heightened worry, but at the same time, after working in the fashion industry for nine years, I want to support the brands and pieces that I love and treasure.
So whether you’re looking to buy, browse, or discover something new, keep scrolling for buys I love and think are worth investing in, from the high street to designer labels.
I just love this neckline.
I plan on buying these this payday.
I love how this is really fitted on the waist.
This is from Jessie Bush’s highly-anticipated collaboration with Kitri.
I’m dreaming of post lockdown picnics, and this is the perfect chuck-everything-in bag.
A lot of us are living in jumpers at the moment, and this sky blue knit is just so pretty.
Trust me—these jeans will be popular with the Instagram crowd.
Confession: I did actually buy this.
Perfect for summer.
These would look amazing with a T-shirt or fine knit.
Ready for when we can ditch the puffer coats.
This comes with a matching skirt too.
I have been searching for a fitted denim dress, and this is the best one I’ve found.
A simple bodysuit is an essential layering piece for any wardrobe.
Well played H&M—this blazer looks so expensive.
This comes in a powder blue too.
This has just been re-stocked, so you’ll have to move fast if you want this co-ord set.
The dream handbag.
I’m looking for comfortable spring trousers I can wear instead of leggings and jogging bottoms.
I lived in my Arizona Love sandals so am looking for another pair for 2021.
Riding boots are trending for autumn/winter 2020, and these are my dream.
Ready for spring. Yes I’m trying to be optimistic.
Totême is one of my favourite brand at the moment for elevated staples.
Is it a jumper? Is it a cardigan? Whatever it is, I love it.
Our whole office is in love with the Prada Cleo—and this mint version has me dreaming of spring.
Ideal for layering underneath chunky knits.
This classic tote is updated with this felt stripe. Simply beautiful.
I’m loving second skin tops right now, and this tie-dye print is a beauty.
Well played Mango.
These ballet pumps are so soft they’re basically slippers.
Because I’m spending my evenings huddled under a blanket, I’m tempted to upgrade it to this beauty.
I have been admiring these boots for at least five years.
There is a matching cardigan too.
The pink and gold combination is just so pretty.
If you’ve read our spring summer 2021 trend report, you’ll know it’s all about a relaxed fit when it comes to denim this year.
A literal teddy bear fleece which is just what I’m looking for for winter walks.
I love the shape of this neckline.
I love the silhouette of this cardigan.
Ideal for when you have the heating turned high.
I haven’t got into tracksuits yet, but this set might convert me.
I dream of one day owning a Totême coat.
Trust me, this won’t be in stock for long.
I’m not usually a trainers girl, but love the pink, green and beige combo.
This is what I want to be wearing on Christmas Day.
Skims has just launched on Net-a-Porter—and I’m tempted by the comfy bralettes.
Camille Charriere has just launched a collaboration with Aeyde, and these loafers are so beautiful.
How amazing are these colours?
American Vintage creates the cosiest knitwear.
You can’t go wrong with a pair of straight-leg jeans like this.
Stand is one of the coolest brands to come out of Copenhagen.
If like me, you’re ready to dress up this December
Loulou Studio is one of my new favourite knitwear labels.
These school-esque shoes are going to be popular in 2021.
All of a sudden I’m after a pair of patchwork jeans.
This red and burgundy check print feels so festive.
My colleague Joy has this top, and it’s so beautiful.
Loungewear at its best.
I love how oversized this jacket is, meaning you can fit chunky knits underneath.
This comes with a matching crop top.
The best jumper I’ve seen this year.
I’d wear this with knee-high boots and a cream knit.
I would love to wear these throughout December.
This green is so beautiful and festive.
Totême is quite possibly my favourite brand of 2020.
This is the only item I’ve bought in the past six months.
I love everything about this bag.
Ganni now sells detachable collars in a number of prints.
These also come in burgundy and cream.
This trouser suit looks so expensive on.
Autumn in a handbag.
I love every coat in the Alexa Chung x Barbour collection.
This would be so useful, I’m considering buying two.
Because I miss fun fashion items.
I’m really into these polka dot tights.
I’m not usually into such jazzy prints, but there’s something about these colours that has me obsessed.
I plan on living in knitted dresses when working from home this winter.
The zipper detail on the front of these boots has me sold.
Rave Review is one of my favourite new sustainable brands, and I love this tartan fringed beauty.
This colour is guaranteed to stop people in their tracks.
I love every single thing about these boots.
This would look amazing with straight-leg blue jeans and loafers.
I have been on the hunt for a cosy loungewear set, and this is the best I’ve found.
This would be the perfect addition to my collection of chunky gold jewellery.
I have been lusting after a pink Ganni cardigan for the past few years.
A dress you can treasure for years.
Perfect for nights on the sofa as the weather cools.
