Wait, Did Hailey Bieber Just Dye Her Hair Cowboy Copper?

The copper hair trend is back, but this year, it’s had a rebrand. Say hello to “cowboy copper” hair. Thanks to TikTok, this hair colour is set to be everywhere this season, with the hashtag #cowboycopperhair racking up a cool 4.7 million views and counting. If you’re not yet familiar with this autumn hair trend, then you’ve come to the right place, as I spoke to Emma Vickery, creative director at Percy & Reed, to get all the information you could ever need and more.

Not only that, but I asked Vickery exactly how to make this color work for each of us, as we know that when it comes to beauty and hair trends, it’s not a one-size-fits-all approach. In fact, sometimes these TikTok terms can feel quite exclusionary, but here at Who What Wear UK, we’re all about making beauty fun and accessible for everyone. So, if you want to give the cowboy copper hair trend a go, keep on scrolling…

First things first, what on earth is “cowboy” copper? “This hair colour is the fusion of leather tones [hence, ‘cowboy’] with classic redhead shades,” explains Vickery. “Coined ‘cowboy copper’, this shade delves slightly deeper into brunette undertones whilst being infused with the richness of deep copper accents. This stands in contrast to the conventional golden hues, resembling a harmonious blend of brunette and redhead aesthetics.”

Does cowboy copper work for everyone? For those with darker skin tones, Vickery says that this colour trend is a highly complementary option. “Its subdued vibrancy embraces a luscious, buttery caramel tone, steering clear of orange or peach hues, resulting in a captivating effect on deeper skin tones,” she says.

I love how these lighter, caramel colours that frame the face shine in the sunlight.

This hair has a glossy finish that helps to bring out the brunette and copper tones.

“If you have olive skin, you’ll find a sweet spot with richer, golden-red caramel tones,” says Vickery. This color is reminiscent of an auburn shade.

Auburn-coloured hair can look so good with pink, orange and red tones in your clothes and accessories.

Have you ever seen such an incredible head of hair? The blend of golden-red and caramel tones is just beautiful.

Vickery says that individuals with fairer skin tones are better suited to a more classic copper shade. “This variation harmonizes with their complexion, brightening light-colored eyes while giving a radiant glow to the skin.”