If we were to conduct an informal poll asking, “What’s the fabric of your life?” we might receive answers such as jersey or camo fleece (relevant) or silk faille (wow, can we be you?). But news flash: It might actually be a different material altogether — one that’s sustainably made, gentle on your skin, and probably already present in some of your favorite clothes.
Meet TENCEL™ branded fibers, which are produced by environmentally responsible processes from sustainably sourced raw-material wood. Not only do these fibers provide long-lasting softness and support the body’s natural thermal-regulating mechanism, but they’ve also got range, appearing in everything from jeans to underwear to party dresses. So it makes sense that the brand is sharing these benefits and its eco-friendly mission far and wide with a campaign titled Dress for Your Environment. The initiative includes a short film that follows three on-the-go Berliners living comfortably and actively in TENCEL™, as well as partnerships with environmentally minded influencers like Jasmine Hemsley, Roos van Dorsten, Rosanna Falconer, and Lukas Hoffman.
The final piece of the activation? Teaming up with major fashion labels like Vero Moda and Ninety Percent, which have made items containing TENCEL™ fibers easy to ID on their websites and with branded hangtags in-store. Below, see our edit of items that make it easy (and chic) to dress for your environment.
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