I love a trending perfume as much as the next person. From Maison Francis Kurkdjian’s Baccarat Rouge 540 to Le Labo’s Santal 33, there’s no denying that these fragrances are popular for a reason. That being said, there’s something so fun about discovering a more under-the-radar perfume brand, especially when people come up to you to ask you what fragrance you are wearing. If there’s one slightly lesser known brand that always earns me compliments, it’s Floral Street. If you’re yet to try any of Floral Street’s fragrances, then I highly recommend you keep on scrolling, as I’ve rounded up the top scents from the brand. But first, let me enlighten you on why these perfumes are top tier.
This British brand was founded by Michelle Feeney in 2017. Feeney wanted sustainability and eco-responsibility to be at the brand’s core, which is why the perfumes come in reusable, recyclable and biodegradable pulp packaging. The scents themselves are vegan and cruelty free, and are crafted from responsibly sourced ingredients.
Not only did the brand’s more sustainable approach to fragrances interest me, but after trying the perfumes myself, I was immediately impressed by the unique portfolio of scents. There are so many fun fragrance combinations from ylang ylang and espresso to rhubarb and sandalwood, and trust me when I say that each and every creation smells so expensive. I love layering up different perfumes from the brand, and they always earn me compliments. In fact, just the other day I was wearing a Floral Street scent and someone in the office came up to me to ask what perfume I had on as they loved it so much.
In my opinion, one of the things that makes a perfume seem so expensive is whether it has the ability to linger on the skin. Floral Street’s more intense perfumes such as Ylang Ylang Espresso and Black Lotus have seriously impressive lasting powers, whereas the slightly more subtle, fresh, everyday scents might need to be reapplied before heading out in the evening. However, the great thing about this brand is that they do travel versions of the fragrances that you can pop in your bag and take on the go. Plus, the 50ml bottles are around £74, and while that is an investment, it’s not as expensive as other luxury fragrances on the market, so I don’t feel bad spraying a little extra.
If you’re keen to know my top picks from the brand, I’ve included my favourite perfumes below, so keep on scrolling to shop…
Main image: @pink_oblivion
Next up, I Hate Smelling Like Everybody Else, But I Swear By These 19 Fresh Perfumes
