After months in the works, Who What Wear’s first ever beauty awards, Next in Beauty, is now live and open for entries.
What’s new and next in Beauty? Who What Wear UK is on the search, and you have the chance to provide the answers. Future-facing formulas and trailblazing brands are at the heart of Who What Wear UK’s inaugural Next in Beauty Awards. On a daily basis, our editorial team celebrates (and tests) products that work hard for the money, and we’re incredibly fussy about what we recommend to you, our dear readers.
We’re providing the opportunity for brands, big and small, to enter into a number of categories that span the gamut from brand-building accolades to prime product endorsements. Products must be available to buy in the UK or due to launch in the UK within 2023, and you can read up on the categories, requirement and entry process via our Next in Beauty microsite.
Our prestigious list of winners will be crafted by an esteemed and trusted panel of editors, influencers and experts that will rigorously test put every single product to the test. We’re aiming to lift up the brands and products that we believe are cult classics in the making, ensuring that your beauty cabinet is stocked with only the best of the best.
The winners will be announced in late October through a series of content and social activations, as well as an exclusive event, so stay tuned and tell your beauty-loving friends all about it!
Up next, the hair colour trends of 2023.
