Growing up with acne taught me a lot of things—namely, that double cleansing was essential, the difference between a whitehead and a blackhead, and also, how to apply foundation so that my skin looked 56284 times clearer and calmer than it actually was. The secret was, of course, down to a combination of clever concealing and on finding the best full coverage foundations. The ones that actually do last all day, that provide coverage without feeling heavy or looking cakey, and that have skin-kind formulas which don’t contribute to further skin problems.
These days, my skin is clear enough that most days I can get away with wearing a skin tint or BB cream. But if I do need something more ‘heavy duty’ to mask an unexpected breakout or to conceal the scarring and lingering hyper-pigmentation that I have on my cheeks, then I turn back to my trusty full coverage foundation favourites.
Full coverage foundations haven’t always been pleasant to wear, but these days makeup trends are all about radiant, glowy, natural-looking skin, and foundation formulas reflect that. In 2023 it’s safe to say that the best full coverage foundations will not only conceal breakouts, tone down redness, reduce shine, and last all day, but also feel comfortable, and leave skin with a natural finish.
Of course, there are still a lot of foundations out there to sift through in your hunt for the best—and it also helps to know how to apply them. Below, I’ve rounded up the best full coverage foundations, and included some helpful application tips from makeup artist Lucy Hart. Thank us later.
According to Hart, skin prep is essential to full coverage foundation looking the best it can, so take the time to focus on your skincare before you even pick up your makeup bag. “Hydration is key so always start with a rich moisturiser,” she advises. “Ideally one that has some glowing skin properties.” If you’re not overly concerned about oil-control, then she recommends skipping primer and just sticking with moisturiser.
To apply your foundation, Hart says one of the most foolproof techniques is to use both a brush and a sponge. “You can use a traditional, flat-bristled foundation brush to distribute the product, and then use a damp makeup sponge to press it into the skin,” she explains. “However, my favourite way to apply a full coverage foundation is with a duo-fibre brush. It’s a little bit more dense, but still quite fluffy. I use this in a tapping motion, almost as you would a sponge.”
“Using fingers is a messy technique but it is one of the best ways to apply foundation,” she adds. “However, with full coverage formulas especially, I would always finish off by bouncing over with a sponge just to even out the coverage and make sure the product is pressed into skin.”
When it comes to choosing a formula, Hart advises looking for foundations with creamy textures. “With cream foundations you can build up the layers of coverage and they also layer beautifully with other cream makeup products,” she explains. “Creams give you a bit of flexibility and freedom in being able to manipulate your makeup—and if you want a matte finish, you can set them with a translucent powder.”
“I prefer foundations that are full coverage to feel quite breathable and not clogging or cakey,” she adds. “Remember that thicker isn’t always better. Lighter feeling foundations can have the same pigment and coverage, and you’ll still get that doll-like skin really efficiently, easily, and quickly.”