Officials look to English investment – and March Madness – as inspirations for seven-year push before world rugby comes to town
The first US women’s rugby union professional league will launch next year, key stakeholders said, vowing to show “the commercial value in women’s sports is not a moment but a movement”, ahead of a 2033 women’s World Cup on US soil.
“The growth of women’s sports overall has been fantastic to see,” Katherine Aversano, vice-president of Women’s Elite Rugby (WER), told reporters, citing impressive crowds for women’s rugby in Europe but also the stunning rise of US women’s basketball, in particular through the March Madness college event.
