As a beauty editor, I’m lucky that I get sent and test a number of new makeup, fragrance, hair and skincare products for a living. However, those of us in this line of work are aware that if we were not fortunate enough to be in this position to have access to luxury beauty products then, realistically, we might not actually be in a position to buy many of the high-price-point products that we are sent. That’s not to say that expensive products are bad but rather that, in the real world, forking out £100+ for a product is not feasible for a large portion of the population (myself included).
What’s more, in an age of de-influencing (where many are taking to social media to share the products they think are overhyped or not worth the money), we’ve never been more conscious of the products that are being pushed on our algorithms, and we’re beginning to raise an eyebrow when we’re served a video that claims a product is a so-called must-have (“Run, don’t walk!”). This is particularly true given the cost-of-living crisis that has many of us re-evaluating what and where we spend our money. And it can be a real let down when a hyped-up or expensive investment turns out to be, well, a bit rubbish.
The good news is that there are so many affordable beauty products on the market. I’m a big believer that you don’t have to spend a lot of money on your beauty products to see the results you want. Sure, it can be a good idea to spend a little more on products that are proven to have more of an effect or that you’ve seen previous success with. For me that product is a serum, which I consider to be a powerhouse in my skincare routine, but as for expensive moisturisers? I’m not that convinced. In my opinion, there are plenty of affordable moisturisers that rival the expensive ones, so this is a place I know I can save over splurge. And I know I’m not the only one. Being totally totally truthful, there are so many good affordable beauty products that beauty insiders swear by.
To find out what affordable beauty products are really worth it, I asked fellow beauty editors and those in the know to share their favourite budget beauty buys under £20. You’ll find our honest thoughts below.
“My pick is Pacifica’s Reusable Undereye Masks. I love a great multitasker, and nothing says ‘I can do it all’ more than an easy-to-clean beauty tool, and this has been a game changer. Not only does it travel well—thanks to a handy metal case—but any product that boosts the benefits of my existing products is a winner in my book.”