This is shaping up to be the year of . We are already seeing that play out in a number of ways—including the return of bold color, unexpected ornamentation, and vibrant prints—and that shift in style will also impact how fashion insiders get dressed this summer. The aesthetic is already translating to swimwear for vacation including some key prints that are taking over.
The classic one-piece reached peak popularity in the ’80s and ’90s, but we are seeing evidence of its comeback. The silhouette achieves the classic elegance that has been on the rise in 2024, but the scooped low-back detail also adds an element of sexiness that is primed for the pool or the beach. Ahead, see the best low-back swimsuits to shop this summer.
Heritage Prints
The season’s most coveted swimwear leans into fashion’s rich archives, with iconic prints inspired by Pucci’s kaleidoscopic swirls, Missoni’s signature zigzags, and Burberry’s unmistakable checks. Equal parts nostalgic and enduring, these storied motifs bring instant polish to even the simplest silhouette.
Retro Florals
Vintage-inspired blooms are making a joyful return, from J.Crew’s revived ’90s daisy print to the romantic florals seen on Chloé’s runway. These throwback patterns capture the carefree spirit of summers past with a distinctly modern sensibility.
Scarf Prints
Silk scarf motifs are finding new life on swimwear, transforming bikinis and one-pieces into effortlessly elegant vacation staples. Evoking the timeless glamour of Hermès, Tory Burch, and Versace, these ornate prints feel equally at home poolside or styled beneath a linen shirt for lunch by the sea.
Subtle Stripes
This season’s stripes are appearing as delicate, barely-there lines that add depth without overwhelming. The understated pattern offers a fresh alternative to solid swimwear, delivering quiet sophistication with a refined, minimalist edge.
Abstract Botanicals
Florals take an artistic turn with abstract botanical prints. Inspired by labels like Eres and Cala de la Cruz, these motifs bring an elevated, contemporary sensibility to resort dressing while remaining deeply connected to nature.
