As winter approaches, certain themes have become clear when it comes to what the most stylish dressers will wear, and one of them is that fashion has scarf fever. This has been true all year, but in the winter, scarves actually serve a function, so the trend is rapidly spreading. And the fact that It girls such as Zoë Kravitz and Jennifer Lawrence wear them constantly only fuels it.
A few years ago, we were all likely to reach for whatever solid-colored or plaid scarf was in our closet, but now, there’s a bevy of specific scarf trends to choose from. I definitely could’ve included even more in this roundup, but I narrowed it down to six styles I keep encountering as of late. Every one of these trends adds so much interest and personality to even the most basic winter outfits. That said, some provide more warmth than others, so perhaps the winter climate that’s in your future will help to narrow things down further.
Without further ado, keep scrolling to shop the six chicest scarf trends of winter 2026.
Paisley-Print
In keeping with all things opulent being the theme of the season, it makes perfect sense that paisley scarves are a thing. Even better: This is a style you’ll find in both silk and wool iterations.
Shop Paisley-Print Scarves
Skinny
Skinny scarves are one of the newest trends to take hold, so if you want to look especially forward this winter, wrap one around your neck—the longer the better.
Shop Skinny Scarves
Velvet
On the dressier end of the spectrum are velvet scarves. While they can instantly elevate an evening outfit, as Jennifer Lawrence recently showed, they’re equally cool with casual looks.
Shop Velvet Scarves
Printed Shawls
A shawl draped over your coat or loosely wrapped around your neck will add cool vintage appeal to your outfits. Kendall Jenner is one of several It girls who has proven this on repeat occasions as of late.
Shop Printed Shawls
Purple
As you probably know by now, purple is the color of the season, and a purple scarf is one of the coolest, easiest ways to embrace it.
Shop Purple Scarves
Fur
A continuation from last year, fur scarves are understandably back again. This is arguably the most luxe, expensive-looking scarf trend of the season. In fact, your entire outfit will look rich because of it.
Shop Fur Scarves
