9 Brands Fashion People Are Really Into Right Now

9 Brands Fashion People Are Really Into Right Now

It’s easy to become devoted to specific brands. Especially when much of your shopping takes place online, finding those high-quality labels that you know fit you well makes it easy to build loyalty. Sometimes, it can feel like too much hassle to try something new when there’s a lengthy return process lingering over your head. However, by sticking to the same brands day in and day out, you could be (read: absolutely are) missing out on some genuinely great opportunities.

So if you’re keen to shake up your shopping habits, look no further. This summer, we’ve noticed that nine brands seem to be dominating the fashion sphere, and while you’ve likely heard of some of them, we have a hunch that they don’t feature heavily in your current wardrobe rotation.

On paper, these brands couldn’t be more different. For example, there’s Australian export Oroton, which specialises in chic, understated tailoring and premium arm candy, sitting alongside the likes of Selkie, with its dreamy organza-layered princess dresses that come in a rainbow of pretty hues. Eclectic as the trending brands of summer 2021 may seem, there is one discernible thing they have in common: the ability to make you fall in love with clothes again.

Scroll below to see the nine brands that are currently dominating summer 2021. Then, proceed to shop our favourite pieces from each.

TyLynn Nguyen wears a dress and bag from Oroton. 

Monikh Dale wears a dress from Oroton. 

Chloe Robertson wears a suit from Aligne. 

Francesca Saffari wears a dress from Aligne. 

Thandi Maqubela wears a dress from Asceno. 

Abi Omole wears a shirt from Asceno. 

Alyssa Coscarelli wears a minidress from SIR.

Marianne Smyth wears a shirt from SIR. 

Fisayo Longe wears a minidress from Kai Collective. 

Lauren-Nicole Coppin Campbell wears a robe from Kai Collective. 

Lucy Williams wears a top from Sea. 

Charlotte wears a coat from Sea. 

Nicola Coughlan wears a dress from Selkie. 

Emmanuelle Koffi wears a dress from Selkie. 

Karina wears a dress from Stine Goya. 

Grece Ghanem wears a pair of trousers from Stine Goya. 

Charlotte Kuhrt wears a co-ord from Wray. 

Kellie Brown wears a dress from Wray. 

Next up, these are the autumn trends we’re all talking about.

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