“Trend” has become a dirty word of late, as we all endeavour to slow down the cyclical nature of fashion and try to shop more mindfully, avoiding anything that will date quickly. It’s a much needed change that should be high on the agenda of every fashion office in the world and is certainly impacting how I approach my own work every day. As a fashion editor, I feel a sense of responsibility about how I choose to write about trends and shopping, and certainly don’t want to give the impression that you should reinvent your wardrobe or style every six months. I promise “over” and “ditch” are words you’ll never see in my stories, and I’ll only feature items or styling tricks I really believe are worth investing in.
The thing I find about microtrends, however, is that because they bubble under the surface, never becoming too saturated or mainstream, they tend to actually have a longer lifespan than most. They also tend to be a little more fun and playful, meaning they can be a great way to inject some personality into your trusty staples.
After making a list of the nine microtrends I’ve seen popping up on my Instagram feed in the lead up to summer, I’ve noted three that really fit in with my own personal style and that I know I’ll wear for many summers to come. For me, I’m loving pretty daisy prints, linen shorts suits and picnic-rug prints.
If you’re craving something fresh to update into your existing summer wardrobe, keep scrolling to discover the nine microtrends we love—from colours to prints to accessories.
Next up, see our guide to the key trends for spring/summer 2020.