And Now, a Tightly Curated Edit of the Chicest Pre-Fall Pieces in Fall’s #1 Color Trend

I’m fully aware that summer is far from over, but pre-fall fashion finds have been trickling in on my favorite sites, catching my eye and getting me eager about dressing for the season ahead. While browsing the new arrivals, one thing has stood out above all else: color. Designers aren’t leaving bold hues behind with summer. One shade in particular that is poised to define fall and maybe even dethrone burgundy is purple.

If you pay close attention to the runway trends, this probably doesn’t come as a surprise. Loud, rich shades of purple like violet and royal purple popped up all over the spring/summer 2026 runways and then seamlessly continued into the fall/winter 2026 collections. The color was everywhere, from trench coats at Celine to sheer skirts and blouses at Ferragamo, textured minidresses at Loewe, and asymmetrical maxi dresses at Tory Burch.

While many fashion insiders, including myself, bought into the color trend early—meaning last spring—it seems like everyone else is just starting to notice it and get excited to embrace it this fall. So prepare yourself, as you’ll certainly start to see more and more purple pieces being adopted as August rolls on.

If you’re ready to buy into the trend, I’ve rounded up the chicest purple pieces to carry you through the season in style. From a must-have V-neck sweater at COS to fluid trousers at Toteme, I’m confident these hero items will be sold out by September 1. Scroll on to see and shop the full edit. And remember, you don’t have to commit to a head-to-toe monochromatic look; in fact, I suggest subtly incorporating the color in your outfits through a pair of flats, a handbag, or a simple tee.