Black Friday Is the Best Time to Buy Beauty—20 Early Deals I’m Already Shopping

Black Friday Is the Best Time to Buy Beauty—20 Early Deals I'm Already Shopping

If you’re anything like me, you might find Black Friday a *little* overwhelming. Navigating the best Black Friday deals that are cropping up left, right and centre can make it hard to know whether a discount is really a good one when it lands in your inbox. With so many beauty brands offering savings right now, it can be hard to decipher what the best Black Friday beauty deals really are. To save you from the incessant influx of deals bombarding you right now, I’ve taken one for the team and sussed out the best early Black Friday beauty deals to be had in 2023. These are deals so good, I’d be surprised if they stick around until Cyber Monday…

We’re seeing Black Friday sales start earlier each year, so some beauty deals are already live, which you’ll find below. Officially, however, Black Friday starts on 24 November this year, with Cyber Monday falling on 27 November. Our editors have been busy compiling the best of the Black Friday savings, whether it be Black Friday high-street deals or Christmas beauty gifts.

First things first, there are things to consider when we’re buying new products. Let’s be honest: the beauty industry encourages us to buy more and more, and it can be tempting to go overboard when the latest hair tools or LED face mask goes on sale. But as a beauty editor, I try to advise people to buy less, especially around this time of the year. In light of Black Friday this might be a controversial thing to say, but I encourage everyone to make considered purchases and only buy products that are suited to them and their needs. Buyer’s remorse is real, and no one wants to be left with an expensive serum that doesn’t work for them, right?

That being said, Black Friday and Cyber Monday are the times to strike if you’ve had your eye on a new beauty product or if you want to stock up on an old favourite. Either way now is the time to add to your basket. Below, I’ve rounded up the best beauty brands and products that I hope will end up in the sales, as well as the best Black Friday beauty deals of 2023 to shop right now.

John Lewis & Partners has already kicked off Black Friday with up to 20% off across beauty. Read our guide to the best John Lewis beauty deals.

– Sephora has up to 50% off beauty products, including 25% off the Dyson Corrale Hair Straighteners.

GHD has up to 25% off its hair tools, including the newest Duet Style tool.

– Foreo has a £130 discount on its Bear microcurrent device and up to 50% off beauty tools.

Now that Sephora has finally landed in the UK, it’s become one of my favourite places to shop for beauty. And you can bet that my jaw dropped when I saw that the retailer has up to 50% off in its Black Friday sale right now, including a huge 25% discount on the Dyson Corrale Hair Straighteners. Tempted? Read our review on them first.

Okay, this is such a great deal. Foreo’s microcurrent device (which targets the facial muscles to lift and tone) is on sale with a £130 saving. Team Who What Wear UK recently put microcurrent devices to the test and this came out as one of the best ones to give you a snatched effect. You’ll also find Foreo deals up to 50% off on its website.

John Lewis has 20% off on selected makeup, skincare and fragrance, including this TikTok-viral lip oil from Dior. They tend to sell out fast, so now is the time to get one at 20% off if you want to stock up. What’s more, John Lewis also has big discounts on brands that are usually never reduced, such as Hourglass, La Mer, Tom Ford and Charlotte Tilbury, too.

FaceGym has kicked off Black Friday early too, with up to 30% off all kits and up to 25% off tools and skincare with code BLACKFRIDAY25. One of my favourite FaceGym tools, Brightening Active Roller, happens to be included in the sale. As you roll it across the skin, the tiny needles disperse on contact, brightening pigmentation, smoothing skin texture and giving your complexion an unbelievable glow—perfect skin prep for party season.

Price shown is members’ price.  Right now, Beauty Pie is starting Black Friday early, launching an LED mask at an exclusive price for members at just £99 (normally £250)—a serious steal for a beauty gadget like this. Although it has already sold out, the website has said more stock is coming soon, so we will be keeping an eye out if you want in. There’s also a deal for new members, who can get £20 off with a spend of £60 or more with code 20OFF, running between 17 and 27 November.

Black Friday is the prime time to invest in hair tools, and GHD’s Duet Style Hot Air Styler in on sale for the first time, with a 15% saving. Read our full review on this game-changing hair styler that takes your hair from wet to straight in one step. You’ll also find up to 25% off many other GHD hair tools for Black Friday, so now is the time to buy.

If you’re shopping for Christmas presents, you cannot go wrong with Charlotte Tilbury for gifting, and the brand has 30% off selected gifts right now. The brand is well known for creating great Christmas gift sets around this time of year. The Refillable Quick & Easy Makeup Kit is ideal for someone who travels a lot. 

Right now, The Body Shop has an exclusive Black Friday early-access discount where you can get 25% off everything when you sign up for its Love Your Body Club. Plus, there are also huge savings on products, such as this relaxing balm that I love to use before bed.

Because we all know someone who deserves a little self-care, right? Neom are offering a free reed diffuser when you spend £70 or more with the code PUREJOY. I have my eye on this scent diffuser to unwind in the evenings.

Chantecaille is one of my go-to luxury beauty brands, and the Black Friday deals have started early. You can get a whopping 25% off sitewide with the code CYBER, and I’ll be treating myself to my favourite foundation. You may have seen this clever formula all over TikTok, and for good reason. The lightweight, gel foundation is made from 60% water, leaving you with hydrated skin and the most beautiful glow. 

Laneige’s Lip Sleeping Mask has become my go-to lip balm in winter. I’ve tried a couple of the flavours (the mango one? To die for) and next on my list is this chocolate flavour. It has 25% off on Beauty Bay right now.

I need to top up on my favourite Tan Luxe tanning drops, and now is the perfect time with 50% off everything this Black Friday. These are by far the best tanning drops I’ve tried for a realistic healthy glow, and they come in both light-medium or medium-dark to suit your desired result.

Elemis has also started Black Friday early with 25% off with code CYBERTREAT and a free gift worth over £120. My personal choice would be to stock up on Pro-Collagen Cleansing Balm, which has become somewhat of a modern icon for removing makeup. It’s my desert-island beauty product which leaves the most beautiful glow on the skin after using. I stock up on a few on Black Friday every year. 

Kiehl’s is loved for its great skincare, especially its Ultra Facial Cream. I’ve bookmarked this for Black Friday as you can now get it for just £24.

Another brand I was delighted to see in the Black Friday beauty deals this year is Medik8. The whole Who What Wear UK team is obsessed with Crystal Retinal (a Who What Wear Next in Beauty Award Winner, FYI). This retinal is amazing for addressing skin pigmentation, acne, fine lines, wrinkles and sun damage, and it’s currently on sale with 30% off.

Face The Future is also on my list to stock up on skincare during the Black Friday sales. No deals have been announced yet, however, it’s my secret place to buy SkinCeuticals iconic C E Ferulic serum. I’ve never seen such a big discount on this super serum than at Face The Future, where you can save a whopping £55. This serum really is worth the hype and is loved by beauty editors and skincare lovers because it really works. It brightens pigmentation, boosts collagen and makes your skin glow.

Byredo is yet to announce its Black Friday deals for 2023, however, in previous years it has offered a free miniature scented candle with each order. In the meantime, I’m bookmarking this incredible discovery set which I’ve told the entire Who What Wear UK team about. It contains 24 x 2ml vials of Byredo’s most-loved scents, and it comes with a £200 voucher to spend on any 100ml bottle once you’ve found your favourite. This is a no-brainer if you’re thinking of buying a full-sized bottle anyway, and you’ll have plenty of handbag fragrances for on-the-go top-ups. It makes an incredible gift for a fragrance fanatic too.

One brand I’m hoping to see in the Black Friday sales is Merit Beauty. It has become my go-to makeup brand for chic yet effortless makeup kits that give you a pulled-together look in under 10 minutes. I have my eyes on the limited-edition Le Gloss Set, which houses both classics and new exclusives, including Brow 1980 Volumizing Pomade in Neutral, new Signature Lip Sheer Lip Liner in Bespoke, Solo Shadow Sheen Eye Color in Glacé, Great Skin Instant Glow Serum and Clean Lash Lengthening Tubing Mascara in Perfect Black. 

Now, Diptyque doesn’t usually run Black Friday discounts. However, the brand has previously released a limited-edition vessel of its iconic Baies candle. On Diptyque’s website, there is currently a free gift with purchases over £220 (which includes two miniature candles and a travel-sized perfume), so if you’re planning some festive shopping, you can bag yourself a scented present too. I have my eyes on the seasonal edition of L’Eau Papier, Diptyque’s latest scent, which is bound to get you compliments year-round.

I have my eye on a new fragrance, and Creed’s Carmina is top of my list. I’m yet to own a Creed fragrance in my collection, so I’m keeping my fingers crossed for a Black Friday deal.

Next Up: These 47 Holy-Grail Beauty Gifts Come With Our Editors’ Seal of Approval

This story was published at an earlier time and has since been updated.

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