From Barbiecore To Bows: How The Girls Won Fashion In 2023
The girlies won fashion in 2023. In a year marked by “girl trends” — from…More
Browsing: Fashion
The Sales Are in Full Swing—These Are the Fashion Deals Genuinely Worth Shopping
Who What Wear UK editors know how to shop a sale in style. Keep scrolling…More
7 Easy Yet Polished Jeans-and-Jumper Outfits I Want to Wear All Winter Long
Everyone has days when the thought of assembling a fresh look feels like too much…More
5 Outfit Formulas French Women Rely On When It’s Really, Really Cold
Enduring a a similarly chilly climate to our own in the UK, I’ve always looked towards…More
Reformation’s Winter Sale Is Here—I’m Sure These 26 Items Will Sell Out First
Monikh and Lucy Williams look cute in Reformation outfits at dinner. This may or may not be…More
6 “Old” Winter Shoe Trends That London Fashion People Have Revived for 2024
After getting caught in the rain in ballet pumps one too many times last month,…More
No Doubt: These Iconic Gucci Bags Will Always Be the Height of Chic
It bags may come and go, but when buying a designer handbag and parting with such…More
They’re Here—the 6 Skincare Brands Dermatologists Always Come Back to
The best thing about being a beauty editor is that I get the opportunity to speak with…More
13 Anti-Trend Basics That Will Become the Foundation of My 2024 Wardrobe
Often, certain items in the fashion world earn their stripes from being an It buy…More
I’m After a Cosy Yet Chic Outfit—These 6 Jumper-Dress and Boots Looks Work
If there’s one thing all the Who What Wear editors agree on, it is that jumper…More