- Thanksgiving Day games draw in huge US numbers
- Audience figures for NFL go back to 1988
The Thanksgiving afternoon game between the New York Giants and Dallas Cowboys set the mark for the most-watched NFL regular-season game on record.
The Cowboys’ 28-20 victory on Fox averaged 42 million US viewers, according to Nielsen, surpassing the 41.55 million average for the Monday night game between the Giants and San Francisco 49ers on ABC in December 1990. Average viewer record numbers date to 1988.
