If you’ve seen an influencer or fashion girl on your Instagram feed wearing cute knitwear recently, there’s a high chance it’s from American Vintage. The thing is, you might not have even noticed, because this understated brand isn’t about loud & shouty designs. There’s hardly any instantly recognisable prints or unique details— but that’s exactly what makes it so covetable. Instead it’s one of those ‘if you know, you know’ quiet luxury brands that produces classic investment pieces that stay in your wardrobe forever.
Despite its name, American Vintage is actually a French brand— which may explain why it does capsule staples so well. The wider collection includes everything from wool coats to simple dresses and perfect T-shirts, but it’s the knits and loungewear that fashion people have cottoned onto recently. The cardigans in particular are excellent— coming in a range of colours and fits including the popular ‘Zabidoo’ style that works perfectly tucked into jeans. The good news? A lot of the classics are in the sales right now so there couldn’t be a better time to start (or add to) your American Vintage collection. We’ve got our eyes on the springy shades that will work through winter and into the new season.
So, if you’ve been looking for an excuse to upgrade your knitwear collection, keep scrolling to see how some of our favourite fashion girls are wearing American Vintage styles and then shop our edit of the best pieces now…
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