Not polka dots, not stripes—this summer’s chicest print trend is probably already hanging in your wardrobe. Timeless, elegant and feminine, floral cotton dresses are back at the forefront for the season, and Bella Hadid is leading the charge.

Spotted wearing the pretty print not once but twice, Bella eschewed the sporty aesthetic that’s steadily gathered momentum this season, instead leaning into a classic print that always feels apt when the weather warms.
Whilst floral dresses return every spring and summer, this year’s offerings feel especially irresistible. With Dôen leading the way with its signature romantic cotton styles, and high-street favourites including Marks & Spencer, Zara and H&M embracing the trend too, there are elegant options at every price point.

Pretty without feeling overly precious, and effortless enough to wear from now through early autumn, a floral dress is a timeless investment you’ll reach for year after year. Scroll on to shop my edit of the best floral-print dresses to buy now.
Shop Cotton Floral Dresses:

Doen’s dresses are a fashion person’s favourites.

The cotton composition ensures the lightweight finish needed for summer styling.

This features a tie-waist design, so you can adjust the fit to your preference.






