Every other week there seems to be a new fashion collab dropping, but now and then there are some that come around that really get my sartorial senses tingling. Case in point, the new Alexa Chung x Reformation collection that just launched today. Any cool fashion person knows that when fashion muse and It-girl Alexa Chung puts her creative touch on a project it’s going to be good, and what makes this even more exciting is that she’s co-designed with Reformation, the coolest brand on the block for trend-forward styles.
Featuring classic knits, tailored outerwear, and romantic delights, the 30-piece collection is filled with original designs, sumptuous fabrics, feminine silhouettes, of-the-moment colors, and unexpected pairings—all inspired by British classics, vintage romance, and pieces Alexa has been styling for years.
Below, I’m highlighting some of the pieces I was lucky enough to try on first hand from the collection, and sharing some of my absolute favorite styles. To summarize, it’s fun, effortless, and pretty charming. Much like Alexa herself. Keep scrolling to shop the collab.

One of my absolute favorites from the collection, this lace-trimmed satin dress leans into ’90s vintage vibes, with it’s minimalist knee-length silhouette, chic spaghetti straps and romantic lace. It will make for the perfect holiday dress this festive season.
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If you have a winter wedding or special soirée, this sumptuous chartreuse velvet dress is a must. The ruching in the front and back oozes ’20s vintage vibes, and the low back is stunning. The color and fabric looks so luxe.
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The perfect way to lean into this season’s most popular color trend is with this head-turning purple satin dress. It has a playful bubble hem and a charming sweetheart neckline.
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Layers of sheer organza were all over the FW26 runways, and this ethereal and romantic dress is the perfect way to try the trend. I love the square neckline and the fact that it can easily be dressed up or down. It also comes in a chic light gray color.
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This skirt! Wow. The delicate embroidery, the gorgeous color, the chic silhouette—it’s so pretty and unique.
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Another favorite from the collection—this is one of those jackets everyone will ask you about when you wear it. The sumptuous blue/purple velvet is ultra-luxurious and will work with jeans, tailored trousers, and slip skirts alike.






























