As a Who What Wear UK editor specifically focused on finding the very best shopping buys for you, I spend an awful lot of time scrolling through brands’ new-in sections. And when I’m not combing websites for standout pieces, I’m usually in-store trying them on, which means I get an even better idea of what new things are actually worth buying. I feel the fabrics and get to grips with the fits and detailing, all of which helps me recommend only top-tier products when I write these articles.
I come across so many great pieces, but some are just better than others—like, next-level good. And those are usually the pieces that end up on my own wish list (and often in my own wardrobe). So I thought I’d create a space here to collate all these truly amazing new-in buys each month and pass on the knowledge of what a fashion editor is actually considering buying for herself.
I’m always on the lookout for pieces that make my outfits look the most stylish and expensive with as little effort as possible, so you’ll find a lot of easy but chic pieces below. Versatility also plays a huge part in the elimination process when I’m thinking about whether something is worth buying. If I can dress it up and down and layer it up in all seasons, I know I’ll get more wear out of it, so it’s a winner.
Keep scrolling and you’ll find 30 new things I’m currently obsessed with. Any one of them would add worth to your wardrobe, and you can have full confidence that I’m either saving up for, dreaming of or wearing these exact pieces right now.
If there is a more versatile piece than a jersey dress, I’m yet to find it.
A cosy roll neck never fails to look premium.
I’m in the market for a timeless new work bag, and this feels so classic.
Such an easy transitional dress to wear now and in autumn.
This whole outfit, please.
I love this paired with straight leg jeans.
H&M’s leather jackets are always a sellout success, so move on this premium one one fast if you love it as much as I do.
So creamy and delicious.
Looking for a sturdy, stylish pair of loafers to take you into the new season? These will do nicely.
My first knitwear buy of autumn 2023 is going to be this lightweight, organic cotton number—it’s a no brainer.
A leather trench is top of my list for autumn investment purchases.
Add this shirt to any outfit for instant polish.
A denim dress is perfect with sandals now and knee-high boots come September.
I’m a huge fan of Toteme’s new bags.
I just got these and they are the coolest, comfiest wide-leg trousers I’ve worn in a long time.
All of our editors are currently obsessed with this shade of banana milk yellow.
Just so elegant.
Aurélie Bidermann is making me fall in love with jewellery again.
Such a smart jean.
I don’t know what I would need this for, but it makes total sense.
Perfect for these summer showers and autumn drizzle.
Elevated tailoring that will go with everything.
I stand by my opinion that a tweed or bouclé jacket is the perfect transitional throw-on layer.
This is back in stock in a brand new colour. Go, go, go!
The onset of cooler weather means it’s time to break out my beloved COS wide leg trousers again.
The new dark brown colourway is just so dreamy.
Such pretty details.
This looks cosy and chic.
The most versatile blazer you’ll ever own.
Back in stock by popular demand.
The whole Who What Wear team is obsessed with this dress—including me.
