If you’ve ever found yourself shopping on ASOS, you’ve probably spent more time than you care to admit scrolling through the retailer’s truly massive offering (and I mean massive). Take it from experience—it’s easy to fall into a black hole of shopping when the site stocks everything from dresses to swimsuits at an attractive price-point, which is why I tapped one of ASOS’ insiders, Lotte Williams, to clue me in to some of the best shopping picks from the retailer now.
Williams has a knack for uncovering the coolest picks from the site and her outfits always find their way into my saved folder. As an insider, she told me, it’s basically her role to share daily style content on her feed @asos_lotte. “But the only difference is that I mostly wear things from ASOS,” she said, “which, TBH, even if I wasn’t an insider I’d be doing anyway!”
With that, Williams is sharing the contents of her virtual shopping cart with us and her finds are so good. “I have a bit of a habit of checking New In almost as much as I check my social feeds which probably explains why I never miss a thing,” she explained. “I also have my go-to brands for certain things—ASOS Design and Collusion for fun key pieces like dresses, cute tops, and jackets, The Ordinary for skincare, Levis for jeans, Nike for my activewear, Peek & Beau for amazing fuller bust swimwear, and Marketplace for vintage finds.” Just keep scrolling to see and shop everything Williams is loving from ASOS right now.
“I’ll definitely be getting these white joggers from the new ASOS Design Must-Haves edit, they look like the perfect slightly oversized fit.”
“I wore this super cute Reclaimed Vintage cropped polo in my most recent IG Reels video and had so many questions asking where it was from.”
“As we’re coming into jacket season I’m looking to brighten up my collection and think I’ll start with this ASOS Design green blazer.”
“I’m completely obsessed with this co-ord! It’s my 30 in October so will definitely be adding this to the shortlist.”
“I’m always on the hunt for good fuller bust swimwear and I spotted this orange one-piece the other day. Now I just need to book a holiday.”
“Love the print on this unitard and would probably style it in a similar way with a blazer and chunky boots or strappy mules for a night out.”
“I swear I buy a new pair of DM’s every single year but from November onwards, they’re basically all I wear.”
“Another contender for the 30 party list for sure.”
“Have had my eyes on these for a while – thinking they would be perfect with some patterned tights for party season.”
“Can’t stop wearing lilac and oversized shirts so this ASOS Design number is a no-brainer for me.”
“Collusion coming through again with the affordable, cute staples.”
“Was so happy when we started stocking & Other Stories and this grey knit is making me really excited for some cold weather.”
“I already have this in a few colours but it’s the perfect long sleeve, oversized, comfy top.”
“I’m always keeping an eye on ASOS Marketplace, especially for second-hand designer handbags, there are so many gems.”
“I’m a total Croc convert and am in the market for another colour—thinking lime would be a subtle choice.”
