When it comes to luxury fashion houses, my eyes stay firmly set on Chanel. Yes, my dream buys include the shoulder bags and ballet flats, but lately, I’ve been dazzled by the fine jewelry and watch collections. Whether it’s the refined, quilted motif of the Coco Crush collection or the timeless appeal of the Première watches, my Chanel wish list is starting to run long.
An important part of making luxury investments is cutting through the noise to focus on your singular, personal style. Knowing your taste and envisioning a piece’s longevity in your collection are all a part of the thoughtful decision-making process. For example, I lean towards simplicity, so the Coco Crush collection is what I’m most drawn to. However, my more maximalist friends would lean towards the ornate Camélia collection. There’s no wrong decision when investing in Chanel, but these are the pieces I’d recommend.











