It’s funny to admit that, even as a shopping editor, my answer to the question “Where’s that from?” has, for the best part of a decade, almost always been “Zara.” It’s the place I’ve long relied on for expensive-looking high-street finds and the first place I check whenever I’m looking for something new. But after years of turning to it for everything from dresses to denim, I’ve realised it’s time to broaden my shopping horizons.
Fortunately, spending my days analysing the high street, I know the exact brands that rival Zara in all the right ways, and I’ve narrowed it down to three: COS, Reformation and Mango. Each has carved out its own niche, and together they cover almost every wardrobe category I could want.
COS is unrivalled when it comes to elevated essentials—beautifully cut tailoring, minimalist handbags and polished basics that look far more expensive than their price tags suggest. Reformation, meanwhile, has become my go-to for effortless summer dressing, from the linen trousers that return every season to the dresses fashion people genuinely wear on repeat. Mango, on the other hand, consistently surprises me with elegant tailoring, premium-looking accessories and trend-led pieces that feel every bit as chic as their designer counterparts.
So, if, like me, you’ve found yourself refreshing Zara’s new-in page one too many times, consider this your sign to cast the net a little wider. Ahead, I’ve rounded up the COS, Reformation and Mango pieces.
Shop The Best Pieces From COS, Mango and Reformation
A polished striped shirt with contrast piping that makes this classic feel instantly more elevated.
An elegant linen dress that strikes the perfect balance between timeless and modern.
Minimal leather sandals you’ll wear with everything from tailoring to floaty summer dresses.
This is already in my basket.
The butter yellow hue is simply perfect.
This linen dress is destined to become a summer favourite.
The chic pleating and flowing silhouette make this an effortless one-and-done summer outfit.
The trousers have become a cult buy thanks to their impeccable cut and effortless versatility.
Beautiful embroidery transforms these linen shorts into a summer staple that feels decidedly premium.
The asymmetric neckline gives this elegant summer dress a modern, elevated edge.
If you told me this was The Row, I’d believe you.
An elegant silk skirt that instantly makes even a simple white T-shirt feel luxurious.
These are a true summer wardrobe hero.
A great designer-alt that will immediately elevate linen, shorts and skirts.
The subtle ruching immediately elevates this simple tank.
Beautifully tailored and endlessly versatile, these linen shorts are made for warm-weather dressing.
The fashion-person favourite for a reason.
You’ll get so much wear out of this minimalist black dress.
The woven leather finish makes this spacious tote look remarkably luxurious.
The perfect summer work dress!
