If you’ve noticed London feeling a little glitzier than usual, your eyes haven’t been deceiving you. London Fashion Week has officially kicked off, and with it, some of the industry’s biggest names and the country’s brightest talent have descended on the capital for what promises to be a spectacular five days of fashion.
Kicking off the week, today will see collections from some of London’s favourite designers, with Mithridate, Harris Reed and Keburia all on the schedule. Later, eBay’s Endless Runway will host its live-shoppable show, before H&M closes out the day.
Long lauded as the most incubative of the “big four”, London Fashion Week has always championed fresh voices and new perspectives. Keeping up with the shows means getting a first look at the next generation of talent as they make their mark, alongside the established names shaping the industry today. As the week unfolds, we’ll be reporting live, bringing you the standout shows, defining trends and key moments set to shape the season. Stay tuned for updates as they happen.
Kicking off the weekend of shows, Paul Costelloe opened London Fashion Week this morning with a collection rife with nautical nods. Some references were overt—navy stripes and oversized buttons, anyone?—whilst others tapped into newer takes on the seaside theme, with gauzy pirate blouses and balloon trousers woven in among polished tailoring. Elsewhere, resort-worthy pieces, from oversized beach bags to swimsuits, were elevated with decisive tailoring.
Delivering the romantic, unfussy silhouettes women actually want to wear, Joyce Boa’s spring/summer 2027 collection utilised clever draping and delicate lace detailing, creating a decidedly dreamy collection. A romantic palette of seafoams, lilacs, creams and deeper browns heightened the ethereal energy, whilst the collection’s inherent elegance felt far from fussy.
About last night: a precursor to London Fashion Week, McLaren gave us a taste of the drama yet to come, transforming its headquarters into a runway for Designed to Race: Front Row, a collection created by Central Saint Martins MA students. Marking the culmination of a collaboration between McLaren Racing and CSM, the show invited students to draw inspiration from six decades of McLaren’s motorsport history—reimagining the brand’s legacy through the fashion institution’s creative lens.
