Winter can be a tricky season to dress for. As temperatures drop, we have a lot to contend with when we want to look chic in the middle of winter. That was exactly what my best friend thought when she messaged me asking for help building an expensive-looking winter wardrobe that was cosy and chic in equal measure. Lucky for her, I spend hours every day searching for expensive-looking high street buys, and with H&M’s winter collection being the strongest to date, I immediately sent her these picks straight back.
Building a refined winter wardrobe on a budget can be easy if you know where to look. Personally, I headed straight to H&M, whose current collection covers all the classic basics that will mix and match for various elegant outfits this season and beyond. Starting off strong in the outerwear department, I sent over a sleek coat for the coldest days, as well as a refined blazer which will instantly make her workwear looks that much more polished.
As we’re moving into layering season, I’ve pulled together a selection of classic pieces that can be worn together or separately, depending on the temperature shift. For the coolest days, throw on a cotton top with the brushed cashmere-blend jumper, which brings a tactile edge to your winter looks, and complete with trending barrel-leg jeans for a very 2026 finish. As ever, H&M offers up a series of sleek tailored buys, including trousers which will transfer from work to play with ease. Naturally, I had to add a few sleek accessories as the selection is just so strong. Find leather-look gloves which will become an everyday essential, designer-looking bags for a refined finishing touch and a selection of footwear that will make even your relaxed jeans look considered. Now, we know the best H&M pieces tend to move fast, so scroll on to explore the 9 chicest H&M winter buys right now, as well as more elegant H&M buys.
Shop the 9 Chicest Winter Buys at H&M Right Now
This 100% wool jumper has been a hot topic in the Who What Wear offices. Move fast, it’s already selling out.
From the shade to the silhouette—every angle of this coat looks incredibly premium. Invest now and wear it every single winter.
The shape of these trousers is breathtaking. Watch them fly out of stock immediately.
There’s no denying the practicality of a soft cotton top that can be used to layer up in the cooler months.
Crisp pleats and the little pocket detail makes these trousers look like a carefully considered pair.
The exact dress I want to be wearing this winter.
Trust me, you’ll appreciate having this cosy layer in your arsenal when the weather turns.
Dark denim always looks so chic. Don’t miss out on this pair.
Knee-high boots are a staple every single winter. Buy now, wear on repeat.
I always get compliments on my high-neck blazer, and this one is a seriously chic option.
Add a touch of luxury to your looks with this soft cashmere-blend scarf. Plus, they make for great gifts.
Shop More Elegant H&M Winter Buys
A ready-made look with this jacket and scarf set.
Button all the way up to make the most of the bold collar.
The classic design details make this coat a no brainer for understated dressers.
Gloves will soon be an every day staple once more.
Wear on its own with a stack of gold jewellery, or throw on over your winter base layers.
A great shirt is always a good idea.
No one will believe this is from the high street.
If you told me this was an investment buy, I’d believe you.
For the coolest days, I always turn back to a trusty puffer jacket.
Low V-neck shapes are a key micro-trend of the season.
