If there’s one thing I’ve mastered in my six years as a shopping editor, it’s the art of spotting hidden gems in the most unexpected places—and making them look at least three times their price. There’s nothing quite as satisfying as a friend complimenting my outfit, asking where something is from, and watching their expression change when I casually respond, “H&M.” That’s when I know I’ve done my job properly.
I’ve always maintained that the secret to an expensive-looking winter wardrobe lies in getting the basics right, and if there’s one high-street brand I can always rely on for expensive-looking wardrobe staples, it’s H&M. Take its knitwear, for example. Rather than your standard crew-necks, I’m finding elegant wool jumpers with deep V-necks, sculptural funnel-neck silhouettes and sumptuous-looking cashmere with beautiful ribbed collars. The denim is equally impressive, with barrel-leg and wide-leg styles in rich, inky indigo and washed black that look far more premium. And then there’s the tailoring, from softly pleated trousers to minimalist collarless blazers that could easily be mistaken for designer.
Below, I’ve rounded up the H&M winter basics that have caught my eye, and that I’d happily wear on repeat.
Shop The Best Expensive-Looking H&M Winter Basics
The definition of an elevated basic, this wool knit is the perfect foundation to every winter look.
I can’t believe this bag is high street.
I’ve been looking for the perfect pair of cord trousers, and this H&M pair ticks every single box.
The best-selling wool mohair jumper is available in so many chic shades.
A wool coat is the ultimate shortcut to looking chic during a cold spell.
Jacquard knits bring a nostalgic energy to your wardrobe, perfect for this time of year.
The barrel shape combined with dark indigo is so naturally expensive-looking.
Tailoring, done right.
The oversized proportions of this coat will make any outfit you wear look instantly cooler.
From the pony-hair texture to the animal print, say hello to the statement bag of the season.
The brushed finish adds the perfect amount of texture to your look.
The best-selling H&M jeans, now available in inky indigo denim.
Funnel-neck knitwear is my favourite trend of the season.
Chiccc.
A sumptuous cashmere knit you’ll cosy up in all winter long.
This whole look is pure elegance.
An easy wool cardi you can layer over a roll-neck now, or wear solo with jeans later.
This mid-blue wash feels like such a refreshing break from a classic black jean.
