NHL’s Seattle team unveils ‘Kraken’ name along with logo, jersey design

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NHL’s Seattle team unveils ‘Kraken’ name along with logo, jersey design

The NHL’s Seattle franchise has chosen “Kraken” as its long-awaited team name.

As part of the announcement, the Kraken revealed two logos, a wordmark and uniforms. The primary logo features a green tentacle shaped like an S, while the secondary logo puts the iconic Space Needle inside an anchor.

The home uniforms feature four different colours of blue — deep sea, ice, shadow and boundless — as well as a red stripe along the edge. The road uniforms feature the same coloured trims while swapping the deep sea blue for white.

Seattle will play in the Pacific Division, meaning the Arizona Coyotes will move to the Central. The league’s most recent addition gives the NHL an even 16 franchises in the Eastern and Western conferences.

The Oak View Group which includes sports executive Tim Leiweke, billionaire David Bonderman and filmmaker Jerry Bruckheimer, was granted the franchise on Dec. 4, 2018 paying a US$650 million expansion fee.

As part of the application, the ownership group is financing a $660-million arena renovation, with the goal being to have the building ready for the team to join the NHL for the 2020-21 season.

More to come…

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