Pause the Pastels—Fashion People Just Made Summer’s Boldest Colour Trend a Minimalist Staple

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 Pause the Pastels—Fashion People Just Made Summer’s Boldest Colour Trend a Minimalist Staple

If ‘muted neutrals and soft pastels’ sound like your go-to summer palette, you might want to look away now. As one of the boldest colours to inject into any outfit, the ease at which tomato red suddenly slipped its way into the wardrobes of just about every fashion person we know took us all by surprise.

Now more ubiquitous than ever—and somehow transcending the style constraints of even the most earthy-toned and monochromatic dressers—the standout shade of the season has officially earned the title of summer’s most unexpected new neutral.

Influencer Aimee Song wears a red jacket, straight leg jeans and a black ballet flat.

(Image credit: @aimeesong)

Of course, for those of us who like to keep an ear to the ground (and a bum on those fashion week seats), when it comes to new season trends, the return of the primary colour on the sartorial scene wasn’t a total surprise.

After all, when the likes of Loewe, Celine, Proenza Schouler, Chanel, Prada, Balenciaga, and Valentino, to name but a few, all spotlight the same accent shade, it’s tricky not to sit up and pay attention. In fact, after over a decade of attending fashion week runways in both London and Paris, I’m not sure I’ve ever seen a colour trend be so unanimously adored.

A model wears a red shirt and a black leather jacket on the Prada SS26 runway in Milan.

(Image credit: Getty Images)

But, if you’re anything like me and shudder at the thought of a head-to-toe tomato ensemble (I’m blonde and fair-skinned, with easily-flushed cheeks that are only too keen to join this trend at any given opportunity), then let me reassure you that this is by no means a monochrome moment.

In fact, so strong is this hue’s impact, it’s actually a far simpler and more wearable trend than you may initially have expected. With no need for an all-over colour drench, the fashion set are predominantly looking to separates and accessories to get their fix.

Whether it’s a short short or a crochet headscarf, a suede sneaker or a throw-on shirt, these are the bold red pieces that somehow found their way onto this strictly minimalist fashion editor’s wish list…

20 Best Red Fashion Pieces for Summer 2026:

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