There’s no doubting that social media has changed the way we shop—we talk about it every day on Who What Wear, after all—and TikTok is bringing its own wave of shopping influence, serving up trends reactively and on loop. The latest piece to sweep the platform? A Zara dress.
Costing £46, Zara’s gorgeous pink satin dress, complete with a midi hemline, spaghetti straps, and an intricate cut-out back detail, was always going to be a winner. It didn’t take long for it to sell out; though, if you missed it, rest assured it will make a comeback very soon. But more on that later. Instead, let’s focus on the combination it caused on TikTok—the dress has been trending on its homepage for days, with more influencers than I can count spotlighting it to their followers.
What I love most about TikTok content creators is that they’re more candid in their reviews—be it a recipe they’ve tried or, indeed, a Zara dress they’ve just bought. So, naturally, I was keen to see what they had to say about it.
“I saw it, and I have a wedding coming up in March, and I thought it would be perfect… it’s so good… it’s giving How to Lose a Guy in 10 Days, but pink,” was one such review. “Overall, the dress is absolutely stunning, but if you have a larger chest, I recommend trying it on before you purchase,” said another.
This dress is proving to be a huge talking point on the platform; it’s little wonder it sold out in the blink of an eye. However, our Zara insider has told us the dress will be restocked this spring, and the best way to find out when is to sign up to the brand’s email notification asap. You can do below.
Impatient or keen to snap up an alternative from another brand? I’ve found the chicest pink dresses to suit every budget. Scroll on to see them.
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