The term “viral” is often thrown around loosely these days, in my opinion. One algorithm-happy TikTok and anything can hit viral fame, regardless of how many people are actually interested. For me, a true viral sensation is something that becomes undeniably ubiquitous—a trend that seems to be everywhere I turn.
Let’s consider the bow-embellished sandals that have captured my attention recently. Over the past week, I’ve encountered a staggering 17 different versions of them. From affordable brands like Zara and Mango to luxury labels like Ferragamo and Wandler, these summer sandals are both enchanting and incredibly tempting, thanks to their delicate bows. If you need proof that this trend has truly gone viral, just keep scrolling.
This story originally appeared on Who What Wear U.S. and has since been updated.
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