When fashion search platform Lyst releases one of its industry-anticipated fashion reports, it always acts as a treasure trove of information. Which brands consumers are searching for, which products are most in-demand, and which labels are on the rise are all questions Lyst’s data accurately manages to answer.
Recently, the company released its 2020 Conscious Fashion Report, and as expected, the findings were as interesting as ever. Partnering with Good on You, an organisation that rates companies based on their treatment of people, the planet and animals, Lyst revealed exactly which conscious fashion brands customers are most interested in.
Named by Lyst as a brand to watch, New Zealand label Maggie Marilyn has been steadily on the rise. Counting Meghan Markle as a fan, the brand saw a 96% spike in pageviews last year during New Zealand fashion week and its demand has increased 19% year-on-year.
Thanks to an endorsement by Taylor Swift, Stella McCartney’s Eclypse sneaker became one of Lyst’s most in-demand conscious items. Made entirely of non-leather materials, the product saw a 126% increase in search traffic after it was worn by the singer.
When it comes to sustainable activewear, Girlfriend Collective is one of the most searched brands. In fact, page views for the label’s leggings (which are made from recycled water bottles) are up 244% year-on-year.
With searches up 115% year-on-year, Veja is the most searched sustainable sneaker brand on Lyst. Additionally, its much-loved Campo trainer has been the most-wanted non-leather product on Lyst for the last year.
Named as a brand to watch, searches for Mother of Pearl rose by 50% this year when the brand announced it was set to launch an eco-label in collaboration with John Lewis.
If we needed any further proof on the popularity of Reformation, Lyst revealed there were over 70,000 searches for dresses by the brand last year. Not to mention, page views for Reformation are also up 41% year-on-year.
Next up, the biggest S/S 20 fashion trends you need to know.
