This “Boring” Lingerie Style Has Increased in Popularity by 143%


Lingerie trends come and go (trust us—we’ve written about plenty of them), but lingerie staples never die. One of those staple styles, in particular, clearly shows no signs of fading. According to fashion and retail technology company Edited, shapewear is exponentially rising in popularity. Compared to other lingerie styles, it might be considered “boring,” but the number of new shapewear arrivals on the market increased by 143% in 2018, compared to 2017. That’s a lot, folks. Edited noted, “Favoured styles are high-waisted pants [knickers], control slips, and pullovers with long sleeves.”

And Drapers reported earlier this year that shapewear is becoming more popular in the UK market, thanks to the Kim Kardashian effect. In fact, there’s so much functional shapewear on the market, we did our due diligence and found some of the prettiest shapewear (that’s also very functional, of course) available right now. Keep scrolling to shop our picks. 

Next up, the biggest autumn/winter 2020 fashion trends to know. 

This piece originally appeared on Who What Wear U.S. 

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