It’s that time again! Amazon Prime Day is officially here. Now that autumn has started, I’ve been in the mood to refresh my wardrobe, my home and my beauty routine, so I’ve been patiently waiting for the sale to arrive so I can grab a discount on the products I’ve been eyeing. Luckily, some of my favourite hair tools, cleansers, OPI nail polishes and more have been reduced, along with some seriously good beauty tech that, honestly, I cannot believe is included in the Prime Day sale. I’m talking state-of-the-art LED masks, toothbrushes, IPL devices…you name it. Oh, and did I mention you can even shop beauty advent calendars?
I know Amazon can be overwhelming. I mean, let’s face it, there are so many products. So, I’ve done the hard work for you and created the ultimate edit of Prime Day beauty deals, approved by yours truly. As a beauty editor, I’ve spent years writing about Prime Day sales, and I know what’s worth shopping (and what’s not), so keep scrolling for the best discounts this October.
The Best Amazon Prime Day Beauty Deals 2026
- Best Beauty Tech Deal: Therabody TheraFace Mask Glo, was £299 now £224
- Best Haircare Deal: Ghd Rise Volumising Hot Brush, was £179 now £130
- Best Skincare Deal: Elemis Pro-Collagen Black Cherry Cleansing Balm, was £52 now £32
- Best Bodycare Deal: Braun IPL Hair Removal Device, was £610 now £300
- Best Nail Deal: OPI Funny Bunny, was £13 now £11
1. Therabody TheraFace Mask Glo
I’ve done a full review of the Therabody TheraFace Mask Glo, praising its ability to combine red and blue light therapy with massage technology, which works to increase circulation and relieve tension. It’s honestly one of my favourite LED masks on the market, which is why I was shocked to see it in the Prime Day sale. I don’t think this deal will be around for long…
2. Suri Pro Sonic Electric Toothbrush
Luxury dental products are really having a moment, and if there’s one thing that team Who What Wear UK loves, it’s the Suri toothbrush. Sleek, stylish and seriously good at cleaning the teeth and gums, you can now shop it for under £100. I’ll definitely add this to the Christmas list.
3. L’Oréal Paris 2026 24-Day Festive Beauty Advent Calendar
Who knew you could shop beauty advent calendars in the Amazon Prime Day sale? This L’Oréal Paris option includes 24 products, including some of the brand’s best skincare, haircare and makeup. Whether you’re buying it for yourself or someone else, it would make the ultimate Christmas countdown.
4. GHD Rise Volumising Hot Brush
The Ghd Rise is arguably one of the best hair tools on the market for creating that bouncy blow-dry look, with minimal effort. It’s actually one of my favourite tools of all time, as it creates natural movement that makes it look like I’ve just stepped out of the salon chair.
5. Elemis Pro-Collagen Black Cherry Cleansing Balm
I’m yet to meet anyone who doesn’t love Elemis’ iconic cleansing balm. It melts away makeup with ease and feels like a spa-worthy facial in your very own home. For autumn and winter, I’m stocking up on my favourite black cherry scent.
6. Olaplex N°.5 Bond Maintenance Strengthening Conditioner
After a busy summer, my blonde balayage needs some TLC, so this Prime Day I’m treating myself to Olaplex’s conditioner. The formula strengthens and repairs your hair whilst adding beautiful shine.
7. Braun IPL Hair Removal Device
With over 50% off (yes, really), this IPL device is an absolute steal. Winter is actually the perfect time to start your laser hair removal journey, so you can have silky soft skin by the time summer arrives, and this Braun device is so quick and easy to use.
8. Estée Lauder Advanced Night Repair Moisturising Overnight Treatment
If there’s one skincare product I recommend to everyone in winter, it’s the Estée Lauder Advanced Night Repair Moisturising Overnight Treatment. The nourishing leave-on cream works while you sleep, so you wake up with a soft, radiant complexion.
9. Color Wow Extra Strength Dream Coat
This is one of those products I couldn’t imagine my haircare routine without. I like to think of it as an invisible cloak for your hair, keeping it smooth and shiny no matter what the weather. Plus, the extra-strength version is great if you have wavy or curly hair like me.
10. OPI Funny Bunny
If I could only wear one nail polish for the rest of my life, it would be this. In fact, I think most nail artists would agree with me. OPI Funny Bunny is such a timeless shade, so I’ll be treating myself whilst it’s on sale.
11. Medik8 Crystal Retinal
I’ve been using Medik8’s Crystal Retinal for the last few months, and I’ve noticed such a difference in my skin. No wonder so many beauty editors swear by it. You can shop different strengths depending on where you are in your retinol journey, but I always recommend starting with number 1 and working your way up.
12. BaByliss Style Secret Air Hair Curler
If you struggle with curling your hair, then you need to know about this BaByliss tool. Thanks to the auto-curl technology, it does all the hard work for you. Simply take a small section of hair, insert it into the tool, press a button, then wait for it to beep to indicate your curl is ready. It creates such voluminous waves and I get compliments whenever I use it.
13. AKT The Deodorant Balm
I think the entire Who What Wear UK team is hooked on the AKT Deodorant Balm, and this scent in particular is perfect for this time of year. I know it’s early, but I also happen to think this would make a lovely stocking filler…
When Is Amazon Prime Day 2026?
Amazon Prime Big Deal Days 2026 runs from 6 to 7 October, with two days of deals available to Amazon Prime members.
What Beauty Products Are Usually Discounted During Amazon Prime Day?
Amazon’s Prime sales typically include discounts across skincare, makeup, haircare, beauty tools and wellness products. Previous events have featured savings on everything from LED masks and hair tools to bestselling serums, cleansers and SPF formulas.
Is Amazon Prime Day a Good Time to Buy Beauty Products and Tools?
Yes. Prime Big Deal Days can be a particularly useful time to look for savings on higher-priced beauty tools and products that don’t regularly go on sale. It’s also an opportunity to stock up on everyday beauty essentials.
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At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.
We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.
