When I was growing up the Next catalogue was a source of great excitement. I would spend hours leafing through the kids’ fashion section and relishing the many outfit possibilities that were presented to me on its colourful pages. In all honesty, I haven’t give the brand much consideration over the last decade, as I often found that the stock in-stores never really spoke to me. Yet, 2020 seems to be challenging my preconceptions of Next, as I’ve spotted a few of their designs on Instagram looking undeniably cool.
I was initially alerted to the brand’s design kudos when I saw a post by Jessica Skye, who modelled a incredibly cool gingham midi—and who was it by? None other than Next, well, its collaboration with Emma Willis to be exact. So, this week I looked through Next’s new-in collection and was amazed at how many winning staples were hiding there. Alongside many other gems from this collaboration (including a expensive-looking linen suit and classic white shirt), I spotted everything from expensive-looking dresses to clean-lined summer trousers. At the top of my wishlist is the linen suit (obvs), a mid-length checked wrap dress, a cute statement collar blouse and a ’90s-inspired floral slip dress. Honestly, I lost count of the number of pieces I clicked on, but I managed to whittle them down to 19 summer-ready pieces that not only look the part, but will also serve you for many seasons to come. Scroll down to see what I found. Happy Shopping!
