Zara’s New Collection Is Like Something Out of a Fashion Fairytale

Zara's New Collection Is Like Something Out of a Fashion Fairytale

There’s rarely a Tuesday or Thursday that I don’t check Zara’s app and feel a twinge of excitement to scroll through that day’s new arrivals. That said, I only allow myself to bask in true Zara-induced giddiness on two occasions per year: When the autumn/winter Studio collection is revealed and six months later when its spring/summer companion debuts. And as luck would have it, today is one of those days.

This morning, Zara launched its S/S 23 collection and subsequent fairytale-esque campaign, which was shot by renowned fashion photographer Steven Meisel and styled by Karl Templer. The collection, according to a press release, was based on the premise that rules—at least when it comes to fashion—are meant to be broken and there is beauty in contradictions. To bring this to life, the design team took inspiration from a handful of otherwise contrasting style aesthetics from different fashion locales. “It’s a mix of Parisian sensuality, a bit of London rebellion, some Scandinavian earthiness, mixed with the simplicity of dressing for a New York summer,” the release explains.

See how Zara’s designer brought this vision to life by shopping its brand-new S/S 23 Studio collection below.

You absolutely cannot go wrong with a suit, especially one as vintage inspired and unique as this one. 

The built-in vest is what convinced me. 

I’m intrigued. 

The song “Short Skirt/Long Jacket” by Cake comes to mind, and I’m not mad about it one bit. 

This is the trench coat of my dreams. But actually, how did Zara know?

An easy, flowy top that’ll go with literally everything. 

Short shorts are fun and all, but sometimes, they’re simply not practical. These, however, will always look good and impress whomever you’re with. 

Dreamy knits are all I personally want to wear right now as we transition from winter to spring. 

That sleeve detail is pulling at my heartstrings.

Pair this dress with knee-high boots to edge it up. 


If you haven’t filled your closet with waistcoats and vests already, now’s your chance. 

This one’s especially cool because of how low the front is. Just think of all the layering possibilities.

Nothing says fairytale like a sheer, tiered sundress with tiny, intricate details. 

Don’t let this dress slip away. 

I love the idea of styling a long shirtdress with pants for an oversize, unexpected look. 

The collar details on this tunic are extremely British. 

I’ve been looking for a pair of white trousers that I can wear in the summer. This pair just might be the one.

I want to see Keira Knightley in this dress in one of Joe Wright’s period pieces ASAP.

The perfect topper for any outfit. 

I’m very into the idea of simply styling this blouse with vintage Levi’s and sandals. 

This color is absolutely gorgeous. 

For the Wednesday Addams in all of us. 

Next Up: I’ve Assembled 5 Easy Outfits Around This Best-Selling COS Dress

This story originally appeared on Who What Wear US and has since been updated.

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