If you had asked us a few months ago what we’d most be looking forward to come mid-April, we’d probably ramble off a list of typical spring activities, from vacation plans and weekend roadtrips to outdoor barbecues and free concerts in the park. Unfortunately, unless you’re adept at photoshopping Zoom backgrounds, we no longer know when or if we’ll see those plans play out at all. Luckily, there is still one aspect of summer’s impending arrival that hasn’t been postponed: Zara’s bi-annual Campaign Collection.
Twice a year, the Spanish fashion brand drops a collection unlike those we normally expect to see lining the walls of its 2,200 store locations. In lieu of quick turnarounds and trend-focused merchandise, the Campaign Collection focuses more on telling a story rather than simply creating what the customer wants. Instead, Zara’s Campaign Collection sets the trends rather than following them. And their latest collection, a Nirvana-inspired selection of summery frocks and Seattle plaid knitwear, might just be the brand’s best creation yet.
For spring ‘20, Zara created an ultra feminine collection of relaxed, breathable fashions, all with a subtle grunge twist. Silk and lace slip dresses juxtaposed over thrift-inspired knitwear, leather combat boots paired with loosely tailored suiting, chunky knitwear with shimmering brocade skirts — basically, it’s Courtney Love and Kurt Cobain’s romance, all wrapped up in a shiny (and affordable) Zara package. Is it just me, or does it smell like teen spirit in here?
See the entire campaign — styled by Karl Templer and shot by Josh Olins — and shop the long-awaited collection by clicking through the slideshow ahead.
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Zara Sequin Dress, $, available at Zara
Zara Cable Knit Cardigan, $, available at Zara
Zara Beaded Scarf, $, available at Zara
Zara Laced Leather Heeled Ankle Boots, $, available at Zara
Zara Officer Coat, $, available at Zara
Zara Jacquard Dress, $, available at Zara
Zara Zippered Leather Heeled Ankle Boots, $, available at Zara
Zara Contrasting Dress, $, available at Zara
Zara Cable Knit Sweater, $, available at Zara
Zara Plaid Print Skirt, $, available at Zara
Zara Wood Heel Fringed Leather Clogs, $, available at Zara
Zara Cropped Italian Yarn Sweater, $, available at Zara
Zara Velvet Pants, $, available at Zara
Zara Printed Dress, $, available at Zara
Zara Velvet Kimono, $, available at Zara
Zara Velvet Kimono, $, available at Zara
Zara Metallic Thread Skirt, $, available at Zara
Zara Printed Dress, $, available at Zara
Zara Tank Dress, $, available at Zara
Zara Velvet Dress, $, available at Zara
Zara Jacquard Jacket, $, available at Zara
Zara Contrasting Diagonal Dress, $, available at Zara
Zara Studded Leather Heeled Cowboy Boots, $, available at Zara
Zara Long Kimono, $, available at Zara
Zara Laced Leather Heeled Ankle Boots, $, available at Zara
Zara Printed Crop Top, $, available at Zara
Zara Contrasting Dress, $, available at Zara
Zara Jacquard Dress, $, available at Zara
Zara Organza Cardigan, $, available at Zara
Zara Gold Detail Vest, $, available at Zara
Zara Printed Skirt, $, available at Zara
Zara Oversized Blazer, $, available at Zara
Zara Pants With Darts, $, available at Zara
Zara Studded Leather Heeled Cowboy Boots, $, available at Zara
Zara Flowy Printed Coat, $, available at Zara
Zara Flowy Printed Coat, $, available at Zara
Zara Buckled Velvet Low Heeled Sandals, $, available at Zara
Zara Long Dress With Appliqués, $, available at Zara
Zara Zippered Leather Heeled Ankle Boots, $, available at Zara
Zara Organza Cardigan, $, available at Zara
Zara Sequin Dress, $, available at Zara
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Zara’s Models Shot The Latest Campaign At Home
