I’m Obsessed With This Secret Zara Brand—30 Pieces That Look Ultra Luxe

I'm Obsessed With This Secret Zara Brand—30 Pieces That Look Ultra Luxe

If you’re anything like me, you’ve probably been shopping at Zara for a while now. Whereas you once checked the new-arrivals section of the brand’s app on a twice-weekly basis, you’ve now found yourself slowing down, only scanning it once a week and occasionally stopping inside a nearby store on your lunch break. (That’s what I call progress.) Though most collections remain chic, not to mention shockingly expensive looking, I’ve found that some err a bit too far on the youthful side for my taste. Whenever that happens, I turn my attention to Zara’s older and wiser big sister: Massimo Dutti.

The brand was founded in 1985 in Barcelona as a menswear label, acquired in 1991 by Zara’s parent company Inditex, and introduced to womenswear in 1995. With a focus on uncompromising comfort, exquisite tailoring, and effortless wearability, Massimo Dutti seems to check off every box. (It’s no wonder Kate Middleton’s a big fan.) What is worth noting is that, like Zara, there is still work to be done here to make the sizing range more inclusive—many styles only go up to a size 14. Chic clothes are for everyone—retailers, do you hear us?

Keep scrolling to shop the ultra-luxe Massimo Dutti pieces I’m interested in…

This is no ordinary tank top. 

Getting dressed for the summer just got a whole lot easier. 

A pretty, comfortable shoe option that’s guaranteed to bring forth compliments.

You can’t go wrong with a maxi slip dress, whether it’s for a wedding or a casual day of errands. 

Excuse my drooling. But really, can you blame me? 

Add this to every jeans and trouser outfit for an added level of put-togetherness.


From the beach to the office. 

A classic choice. 

Oversize earrings are having a moment right now, and this enamel pair is the perfect place to start getting in on the trend. 

This year’s perfect topper. 

An elevated take on a standard sandal style.

It really doesn’t get much better than this under-£120 dress. 

Buying and wearing a white linen skirt will never lead to regrets. 

These beach shorts are at the tippy top of my summer wish list. 

Beautiful is an understatement. 

I’ve been seeing cage-toe heels like these everywhere. They’re so vintage and classic. 

Well, surely I need one of these. You too, of course. 

A true beauty. 

This bag could easily pass as designer. 

Such a unique take on a blazer, both in form and colour.

And the matching trousers are not to be ignored.

Who needs jewelry when you have sandals like these? 

Like this sundress perhaps. 

An elegant alternative for bikinis. 

Catch me buying two of every sweater from now on so I can style them like this picture. 

These are giving strong Celine vibes, and I’m into it all the way (especially since they’re on sale). 

The kind of barely-there outerwear that’s ideal for super-warm days. 

Pair these with trousers, baggy cutoffs, or your favorite sundress. 

A wardrobe essential no matter the season. 

Next up: the payday shopping picks we’d wear on repeat.

This story was originally published on Who What Wear US and has since been updated.

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