I like to approach the frenzy of the Black Friday and Cyber Monday sales with a calm and steady mind, preparing ahead of time with a list of what I actually need and then doing my due diligence to filter through everything before (panic) committing to a decision. So far over the Cyber Weekend we’ve seen a heap of high street stores offer their discounts (I have to admit, COS’s sale offering is particularly strong), designer e-commerce sites such as MATCHESFASHION and Net-A-Porter share their reductions and countless beauty brands such as Look Fantastic and Charlotte Tilbury have deals on cult-adored items that are worth buying any day of the year, full-price too! I’m following a less-is-more kind of sales strategy, so when one is faced with over 6300 items on sale at ASOS the word overwhelming doesn’t even cut it.
But have no fear, my edit is here! To decipher what’s worth checking out in ASOS’s epic Cyber Monday deal—where almost everything is 80% off—I have filtered through the lot to bring you a concise list of the items that have the power to stand up for many seasons to come and look the most premium. So if you too like to invest in affordable pieces that seem anything but, this is the Cyber Week gallery for you. From classic Levi’s jeans to never-fail padded jackets from The North Face, keep scrolling to see the ASOS deals that are worth shopping.