We’re Proud Glass-Skin Disciples and Perfume Snobs—These Were Our Favorite Beauty Products in October

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 We're Proud Glass-Skin Disciples and Perfume Snobs—These Were Our Favorite Beauty Products in October

Here at Who What Wear, we spot beauty treasures like it’s our job—because, well, it is. With a collective 37 years of experience sifting through buzzy launches, we have a knack for separating the truly stellar formulas in an oversaturated, overwhelming market, and we don’t just recommend products all willy-nilly. A serum that claims to deliver a dewy glow better make our complexions resemble a pane of glass, a volumizing mousse needs to deliver shampoo commercial-level bounce, and a crowd-pleasing perfume ought to earn at least three “You smell amazing!” compliments before we give it our editor stamps of approval. So whenever we do land on a standout, soon-to-be-viral hero? You better believe we’re singing its praises to everyone we know.

This brings me to the below list of October favorites. From a mysterious, musky fragrance to a radiant teeth-whitening kit, these are the 17 items that truly exceeded our expectations. I have zero doubt that you’ll love them just as much as we do.

Alyssa Brascia, Associate Beauty Editor

Photo collage of WWW editors and their favorite October beauty products

(Image credit: @alyssabrascia)

Salt & Stone Ambrette & Pear Eau de Parfum

Haus Labs Sun Dipped Hydrating Bronzing Veil

Dyson Omega Hydrating Hair Oil

Kaitlyn McLintock, Beauty Editor

Photo collage of WWW editors and their favorite October beauty products

(Image credit: @kaitlyn_mclintock)

Marc Jacobs Beauty Drawn This Way Long-Wear Waterproof Gel Eyeliner

Heretic Parfums Doppelgänger Eau de Parfum

Danessa Myricks Glosswork 4D Ultra Shine Plumping Lip Gloss

Sabrina Talbert, Assistant Beauty Editor

Photo collage of WWW editors and their favorite October beauty products

(Image credit: @sabrinasamone_)

Hourglass Ambient Lighting Edit Unlocked Palette

Pattern Palo Santo Fragrance Hair Mist

Erin Jahns, Beauty Director

selfie of www beauty director Erin Jahns

(Image credit: @erin_jahns😉

Westman Atelier Suprême Bio-Complex Liquid Foundation

Supersmile Travel Whitening Kit

G.M. Collin Lip Plumping Oil

Daniela Morgan, Awards Associate

Photo collage of WWW editors and their favorite October beauty products

(Image credit: @danielamorgn)

Dr. Althea 345 Relief Cream

Mediheal Teatree Wrapping Serum Face Mask

MakeItSkin Superband Hydrocolloid Bandages

Jamie Chevron, Senior Beauty Editor

Photo collage of WWW editors and their favorite October beauty products

(Image credit: @jamieeschneider)

Neuraé Harmonie the Eye Contour Cream

Joonbyrd Peace Mood Jelly

Omi IFP-131 Hair Growth Peptides

Why Trust Who What Wear

At Who What Wear, we know that beauty isn’t one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.

We focus on formulas that deliver, whether they’re affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we’d truly recommend to our closest friends and family members.

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